THE STORY
Here follows the principal milestones from Master's beginning till now...

  • The 1990's was let's say a "hot" period for the world of advertising and many invested in this area, especially the promotional sector and overall after Italia 90' adventure where gadgets became the new form of communication. Many sat up and took interested in promotional companies, also as a form of investment. This change did not pass unobserved by Mr Gianni Pasin, who was already in this sector and together with Antonia Enzo created a new company in San Dona' di Piave: Master S.n.c., immediately concentrating on original products, with warehouse and commercial distributions capacities.




  • 1993
    The commercial policies devised by the two partners bring immediate results and a change in direction; a new road opens: turning away progressively from a range of smaller, fragmented products which were near a point of market saturation and concentrating a new emerging product which hadn't really been developed. The Atlantis® brand name was born, a concept which deals exclusively with headwear.




  • 1996
    The idea of specialising in only one product quickly becomes the winning move, so much so that Master Italia abandons all other promotional products to totally dedicate itself to this accessory and starts to export products overseas. At the same time to satisfy the continually growing number of demanding clients, another new line comes out to walk tall side by side with Atlantis®: Target®, more oriented to bigger productive numbers for bigger promotions.




  • 1997
    Master Italia's market it can be said, no longer has any limitations, exporting all around the world.




  • 1999
    Three years after debuting in Europe, Master Italia grows yet again in exportation, selling its hats in 10 countries on the old Continent. In ever more important markets the accessory revaluation in relation to clothing trends and clients continually looking for new products, new ideas, more research is necessary; all of this pushes Master Italia to create another new line KEYONE®. The hats in this collection have a more fashion connotation and their destiny is the high street shop.




  • 2002
    Master Italia's market it can be said, no longer has any limitations, exporting all around the world.

  • 2002-2005
    Master Italia's hats are recognisable anywhere and everywhere; for their quality, variety and versatility. Moreover; for its structure and management created around the product; for its collateral services and availability. In short for many important processes appreciated and treasured by an ever growing market and don't stop reading 'cause the story continues...

  • 2006
    As from January, Master Italia SRL becomes a limited company, therefore it will be known as MASTER ITALIA S.p.A.